THE HEADLINE GOES HERE
I'm a paragraph. Click here to add your own text and edit me. It’s easy. click “Edit Text” or double click me to add your own content and make changes to the font.​
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This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide.
CONTACT
Swell Propaganda
178 Portico Drive
Chesterfield, Missouri USA
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THE HEADLINE GOES HERE
I'm a paragraph. Click here to add your own text and edit me. It’s easy. click “Edit Text” or double click me to add your own content and make changes to the font.​
​
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide.
CONTACT
Swell Propaganda
178 Portico Drive
Chesterfield, Missouri USA
​
ESSAYS
The essays here are a mix professional insights and interesting observations. We hope they’ll tell you something new or, at the very least, amuse you. In any case, they’ll help you to understand the attitude and culture of the Swell Propaganda brand.
If something here intrigues you—or if there's something you think we should be reading—let us know.
IT PAYS TO BE EASY
by SWELL
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People are a lot like water, they’re always looking for the path of least resistance, and marketing trends are no different. There’s an evolution that’s natural and easy to identify if you look for the indicators. Whether it’s better societally is debatable. But one thing’s for sure, it’s always easier. (full story)
WILL BREAKING UP BIG TECH SPELL DISASTER FOR MARKETERS?
by ADWEEK
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Big Tech is now more than just big. It’s mammoth—and continuing to thrive. Facebook and Google already account for more than 60 percent of digital ad spend in the U.S. Then there’s Amazon, which already dominates nearly 50 percent of the U.S. ecommerce market. (full story)
BRAND PERSONALITY MATTERS
by SWELL
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“I don’t always drink beer. But when I do, I prefer Dos Equis.”
These words are, of course, from the wildly successful ad campaign created by Euro RSCG (now Havas Worldwide) in 2006 for Cuauhtémoc Moctezuma Brewery’s Dos Equis brand.
Jonathan Goldsmith played The Most Interesting Man in the World for 10+ years and (full story)