ESSAYS

The essays here are a mix professional insights and interesting observations. We hope they’ll tell you something new or, at the very least, amuse you. In any case, they’ll help you to understand the attitude and culture of the Swell Propaganda brand. 

 

If something here intrigues you—or if there's something you think we should be reading—let us know.

IT PAYS TO BE EASY

by SWELL

People are a lot like water, they’re always looking for the path of least resistance, and marketing trends are no different. There’s an evolution that’s natural and easy to identify if you look for the indicators. Whether it’s better societally is debatable. But one thing’s for sure, it’s always easier. (full story)

WILL BREAKING UP BIG TECH SPELL DISASTER FOR MARKETERS?

by ADWEEK

Big Tech is now more than just big. It’s mammoth—and continuing to thrive. Facebook and Google already account for more than 60 percent of digital ad spend in the U.S. Then there’s Amazon, which already dominates nearly 50 percent of the U.S. ecommerce market. (full story)

BRAND PERSONALITY MATTERS

by SWELL

“I don’t always drink beer.  But when I do, I prefer Dos Equis.”

 

These words are, of course, from the wildly successful ad campaign created by Euro RSCG (now Havas Worldwide) in 2006 for Cuauhtémoc Moctezuma Brewery’s Dos Equis brand. 

 

Jonathan Goldsmith played The Most Interesting Man in the World for 10+ years and  (full story)