(Re)Branding
Refreshing a brand with a 40 year track record of innovation.
Client
Unico Inc.
Year
2023
Services
Rebranding
Video
Creative Development
A forward-thinking company with modern aesthetics.
Pairing modern typography with sharp, minimal imagery resulted in a clean brand presence for Unico. As an industry leader, it was important to leverage brand equity and build upon its reputation while maintaining the trust of its loyal customer base.
Additionally, the Unico brand voice — whether in print or video — is bright, fresh, and approachable, while clearly demonstrating its position as category leader.
Pantone® 532 C
C71 M65 Y64 K72
#232323
Pantone® 1795 C
C19 M90 Y79 K9
#a50834
Pantone® 128 C
C3 M14 Y76 K0
#f9d55c
Pantone® 663 C
C02 M01 Y01 K00
#f7f7f7
⸺ Qualitative Research
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy.
⸺ Sketch Visualization
Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment everyday routines.
⸺ Engineering Strategy
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy.
⸺ Rapid Prototyping
Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment everyday routines.
⸺ CMF Specification
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy.
⸺ Product Packaging
Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment everyday routines.
