Swell was founded in 2004 by Rich Meyer to help companies develop strategies and tactics that stimulate brand performance. And in that time, we’ve helped global brands and local brands alike with the kind of innovative messaging solutions that drive sales and increase marketshare.
We love to market and have the expertise necessary to work with you as your agency of record or simply on a project to project basis.
Core Capabilities
The best work comes from experienced people who develop an intimate knowledge of your business as well as its audience, and know how to mitigate many of the issues that keep you up at night.
A brand’s position, good or bad, is the result of both internal and external forces. We dive deeply into business, audience, and media insights and trends to determine the best strategic plan forward that will allow your brand to perform at its optimal level.
This is where brilliant creative ideas inspire your customers to engage with your brand, and in the process, redefine the market category. We have a deep bench of designers, writers, developers, art directors, photographers, directors, and editors that are passionate about working with great brands like yours.
We study consumer behavior — learning who our audience is, what they think, where they go, and how they spend their time and money. With these insights, we can develop a strategic plan and leverage our media relationships to help your brand stand apart from an often crowded field of competitors.
Nothing moves faster or has a shorter attention span than social media. We specialize in developing analytics-driven strategies in all aspects of content creation, influencer marketing, community management, social crisis, and more.
We work in all marketing communications channels, including:
Marketing Channels
Website Development
A website can be a company or brand’s most important asset. We build smart, modern websites that provide an outstanding user experience designed to optimize the visitor’s customer journey.
Digital Advertising
From display to pay-per-click (PPC) to geofencing, we are well-versed in sophisticated digital ad campaigns, which includes social media, search engine marketing, and mobile advertising.
We’ve always loved the power of a good e-mail campaign. Designing and implementing an analytics-driven sales funnel is something we geek out about here.
Podcast
We’ve found podcasts to be a great marketing tool for leveraging purpose and core brand values.
Print Advertising
We love print advertising — the pace slows and an intimate connection is made. In the right situation, b2c and b2b alike, print is fantastic for brand-building as well as featuring products and services.
Television
Swell has a long history of television ad development and production. TV is now more economical to produce and place than it previously had been.
Radio
Like television, radio is a relatively economical marketing tool for leveraging purpose and core brand values to like-minded listeners.
Outdoor
Some refer to it as “out-of-home”. And that includes billboards, bus stands, bus graphics, etc. Outdoor benefits from the frequency of messaging, which is key for ad retention.
Direct Mail
Just when everyone thought direct mail was dead it has made a slow but steady comeback. Make no mistake, direct mail is still an economical solution for targeted campaigns.
Event
Live, in-person events such as trade shows and symposiums are a perfect opportunity for themed exhibits, displays, and presentation to promote your service, product, cause or organization.
Sales Collateral
Sales collateral such as capabilities and product brochures are often the main source for consumer education and brand awareness and are a natural extension for in-person sales opportunities.
Keeping Our Brand In a Leadership Position
Unico has been fortunate to work with Swell for over twenty years. Led by Rich Meyer, their advice is always fresh and well-considered and has adhered to keeping our company brand in a leadership position in our market, which has paid fantastic business benefits over time. Added to this, Rich has always been innovative and cost-conscious in all of his recommendations and has treated our marketing spend like his own, an attribute that is always greatly appreciated.
Scott Intagliata
Chief Marketing Officer
Unico, Inc.
Keeping Our Brand In a Leadership Position
Unico has been fortunate to work with Swell for over twenty years. Led by Rich Meyer, their advice is always fresh and well-considered and has adhered to keeping our company brand in a leadership position in our market, which has paid fantastic business benefits over time. Added to this, Rich has always been innovative and cost-conscious in all of his recommendations and has treated our marketing spend like his own, an attribute that is always greatly appreciated.
Scott Intagliata
Chief Marketing Officer
Unico, Inc.
Brand partners
We are lucky to work with many great companies and brands. Ready to add yours to the list?
